Best Practices and Tools for Creating Website Hero Images

February 1, 2017

best practices hero images

Being able to reach out to your consumers through blogs and web pages is a great advantage to your marketing team. But, the truth is there is a lot of competition out there, and consumers are expecting more and more from their online experiences. You only have a few seconds to make a first impression on a potential customer or client, so what can you do to make your web page stand out? One growing trend is the use of hero images. These large graphical components can add depth to your web page and pull consumers in with their bold imagery.

How Can Hero Images Benefit your Web Page?

A hero image is essentially a large, attractive header. Hero headers allow you to get the most out of the valuable reality that is your web page. These headers are most often photo images, but, illustrations, graphic backgrounds, and video are also an option. Hero images make your website visually appealing so that consumers are more likely to stick around. These hero images are beneficial because they allow you to attract your target audience and provide them with a quick and precise snapshot of your brand or company.

Making the Most of Hero Images

You want your blog hero image to grab people’s attention and give them a clear picture of your brand without overwhelming them. To create a hero image that is persuasive, compelling, and informative, you should consider including the following three components:

hero-02A captivating image: The graphic component is the most important part of the hero image. It should be bold and eye-catching, but it should also be an accurate representation of your brand or message. You can use original images, look for free or paid images online through sources such as The Stocks, Creative Market, Unsplash, and Stocksy, or even create your own illustrations.




hero-03Copy: As they say, a picture can speak a thousand words, but you still want to include some copy on your hero image. Just don’t make it the focus of the header. Instead, include concise copy that will effectively enhance the message of your graphic image.

A call to action: The goal of a hero image is to persuade consumers to take action. Therefore, it is important to include text, a button, or a link that will encourage them to do just that. These terms should be simple and to the point (for example, shop now, learn more, etc.).



How to Create a Hero Image

So it’s easy to preach the benefits of a hero image, but what good is all that if you don’t know how to make one, right? Fortunately, there are a number of tools available that can guide you through the process of creating hero images, and you’ll find that it’s actually pretty simple.

hero-04Starting with your image of choice, you can use programs such as Canva, PicMonkey, or Pablo to resize images, play with contrast and color, and add text. These programs are intuitive and user-friendly and can unleash your inner artist even if you’ve never had experience in graphic design.





Hero images are growing in popularity because they add significant beauty and depth to your web page and help you to make a great first impression. If you aren’t using hero headers yet, do yourself a favor and check out some of the recommended programs to see just how easy it can be to take your blog or web page to the next level.

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