December is the Month of Planning

December 1, 2016 Heather Hurst

Even as we wrap up 2016 strong and hope that someone leaves a successful Q4 under the tree for us, most of us are already living in 2017—mentally, at least.

Yes, December is the month for planning and scheming, for figuring out where we succeeded and where we failed this year and how the next year will build on strengths and overcome weaknesses. And there's usually a dash of wishful thinking thrown in for good measure. Sadly, however, many of our best-laid plans will meet a disappointing end. Consider these sobering stats:

  • For every $1 billion invested in the United States, $122 million was wasted due to lacking project performance. (Source:
  • 75% of business and IT executives anticipate their software projects will fail. (Source: Geneca)
  • Fewer than a third of all projects were successfully completed on time and on budget over the past year. (Source: Standish Group)

This month, knowing the odds that you face this month in developing a winning 2017 plan, the Talking Work Blog—with a little help from thought leaders Jay Baer and Andrea Fryrear—will be dedicated to helping our readers avoid the most common planning pitfalls and build plans that are built on real-world data and not just wishful thinking.

So what do you have planned for 2017? How do you plan to overcome the planning shortcomings of prior years? How have you made your annual plans successful in the past? Share in the comments below!

About the Author

Heather Hurst

Heather has enjoyed playing the game of marketing for the past 15 years, at the agency and corporate level, in both B2C and B2B companies. She's run PR campaigns that took her from the MTV Beach House to NASDAQ and many media outlets and content channels in between. She is currently the Corporate Marketing Director at Workfront.

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