Finding Your IBM Unica MOOD Replacement Just Got Easier

September 15, 2016 Robert Oscanyan

In my last blog post, I made the case for why Workfront is your best choice if you are replacing IBM Unica MOOD, which will be discontinued June 30, 2017. You may be totally convinced that Workfront is the solution you want to adopt, but you are sweating about the implications of making a move:

  1. Will the processes I’ve built in IBM MOOD mesh with Workfront?
  2. How much time will it take to rebuild everything in Workfront?
  3. How do I ensure the move will be successful?

At Workfront, our job is to put those concerns to rest. That’s why Workfront has recently introduced the Workfront IBM MOOD Migration Package.

Workfront is uniquely positioned to provide IBM MOOD customers with a comprehensive plan to help you transition to Workfront, having helped some of the world's most recognizable brands make the switch.

Will the processes I’ve built in IBM MOOD mesh with Workfront?

Workfront’s world-class team of professionals will assess your current MOOD jobs and associated workflows to determine how to best implement them in your Workfront instance, while also looking for ways to improve your work experience. Workfront consultants will take your processes and measure them against accepted industry best practices in order to highlight ways you can streamline your work.

Part of streamlining your work is ensuring the integrations you relied on will remain after you migrate. Workfront will evaluate options for Workfront system integrations with leading marketing tools like Marketo, Eloqua, the Adobe Creative Suite, and the Adobe Marketing Cloud.

How much time will it take to rebuild everything in Workfront?

Rather than burden you with rebuilding everything in Workfront, our professional services team will be tasked with rebuilding your schedules as project templates within Workfront. MOOD forms will also be rebuilt as integrated request queues in Workfront. We’ll re-establish access rights for project team members, not only for internal users, but external as well. Our team will also create reports and dashboards in Workfront to provide complete visibility into the status and progress of all projects.

How do I ensure the move will be successful?

Getting users to adopt a new tool can be a painstaking process, but it doesn’t have to be that way. With Workfront’s IBM MOOD Migration Package, everyone on your team will be given the tools and know-how to quickly adopt Workfront and realize the benefits of our industry-leading functionality they didn’t have with IBM MOOD. For instance, we’ll help you move away from proofing just static assets to Workfront’s dynamic rich media proofing. We’ll also help you eliminate unnecessary email by transitioning job-related communication to Workfront's integrated social tools.

Are You Ready to Begin?

With the clock ticking on your IBM MOOD replacement, your move to a new marketing work management solution looms on the horizon. Workfront’s IBM MOOD Migration Package will ensure you and your team’s move to our modern marketing work management will be painless. To start your transition, click here.

 

About the Author

Robert Oscanyan

As Market Intelligence Manager, Robert makes it his business to keep his finger on the pulse of marketing technology. Before Workfront, Robert spent several years as a project manager within the healthcare industry and as a Workfront customer. When he's not studying market trends, he keeps himself busy with his two sons and triplet daughters - or rather, they keep him busy.

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