Take a look at the most recent Martech Landscape, and it becomes starkly obvious that we've got a lot of tools. Tools for taking in requests. Tools for talking to each other. Tools for measuring the results of our work. Tools for giving feedback. All of these tools are designed to make our lives easier. Unfortunately, as Workfront CMO Joe Staples discusses in his newest vlog, when we misuse these tools, they can make our work significantly more difficult. Give it a watch!
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About the Author
Joe is a senior B2B tech marketing executive (currently CMO at Workfront) with primary emphasis in SaaS, mar-tech, and customer experience sectors. He loves brand-building, demand generation, PR/AR, and creative campaign development and prides himself in providing a good blend of strategy and execution.Follow on Twitter More Content by Joe Staples