As most of our customers know, our much-anticipated Leap user conference in sunny Orlando, Florida, is fast approaching. To give attendees a nice teaser, I sat down with Workfront creative director, Agile marketing fanatic, and Leap presenter, David Lesue, for some quick Q&A.
Going into the Leap user conference this year, what are you most excited about?
Honestly, I'm most excited about hearing Seth Godin speak live. I'm a big fan of his and I can't wait to hear what he has to say (I've never seen him live!). I'm also excited to meet other Agile Marketing people—marketing/creative team leaders who are using Agile to manage their team's workloads. I can't wait to learn from what others are doing in the Agile Marketing space.
Can you give us a teaser for what you'll be presenting this year?
Absolutely! I'm going be speaking on Agile Marketing. It's a buzzword that we've all heard, but there are a lot of misconceptions about it within the industry. I don't think most marketers feel like they have a good handle on what Agile Marketing really is or whether or not its worth exploring for their teams. I've worked on Agile teams at Adobe and now, as Workfront's Creative Director, I've used Agile to manage my team's workload for the last 3 years. My session will draw on that experience to teach attendees the basics on Agile Marketing and how it can help marketing managers get more out of their teams in less time without burning people out.
What do you hope Leap attendees will take away from your presentation?
I hope they come away from the presentation with a solid understanding of Agile Marketing and a feeling of excitement about how it can help them and their teams. Marketing teams—creative services teams especially—could really be benefitting from this stuff today, but I think there's a lack of understanding and education that's currently keeping them from it. I hope that my session can be a turning point for a few people—to really get them started down an agile path.
Learn more about Workfront's LEAP user conference here.
About the Author
Over the last 9 years, Marcus has worked in every type of content—from writing to video production to design—and is currently a senior content marketing manager at Workfront. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.Follow on Twitter More Content by Marcus Varner