With our Leap user conference just around the corner, enjoy this quick Q&A with Cella Consulting vice president and general manager, Jackie Schaffer, who is one of our presenters.
Going into the Leap user conference this year, what are you most excited about?
Warm weather and three nights of uninterrupted sleep! That aside, I am really excited to learn what Workfront will unveil this year. Last year included some very exciting announcements of enhancements that Cella's clients were really interested in. I am hoping this year has a few of those again—Workfront is really listening and responding to what our industry wants in a project management solution.
Can you give us a teaser for what you'll be presenting this year?
Collecting data is only step 1. Fortunately, if you have Workfront in place, you are ahead of many in-house creative departments in that you have the capability to collect and report on data. The real key is what you are doing with that data and how you use it to tell your story and evolve your department.
What do you hope Leap attendees will take away from your presentation?
It's not enough to collect and report on data, it's what you do with it that makes the difference.
Learn more about Workfront's LEAP user conference here.
About the Author
Over the last 9 years, Marcus has worked in every type of content—from writing to video production to design—and is currently a senior content marketing manager at Workfront. His focus is always on breaking through the clutter while engaging audiences with brands' most foundational messaging. He currently oversees all corporate- and awareness-level level content at Workfront.Follow on Twitter More Content by Marcus Varner