Coordinating the many facets of a brand’s marketing campaign can be a daunting task. The larger your business and the more high profile your brand, the more balls you’ll have in the air at any given time. Keeping all of these processes and individual components going can seem impossible. To succeed, projects must have proper oversight and someone at the helm.
Project management can be just the thing your team needs to achieve its goals. Unfortunately, many executives are hesitant to bring project managers on board for one reason or another. CFOs tend to see project managers are an unnecessary expense while CMOs tend to think they can fill this role themselves. In both cases, an opportunity is being squandered. Here are three things to help convince your CMO of the value of proper project management.
1. Project Management Helps Deliver Projects On Time
Even the finest idea on paper can take longer than anticipated if a definite plan of action is missing. A good project manager will possess the foresight, experience, and drive needed to help keep your train on track. They’re able to anticipate and preempt issues that can derail projects, put deadlines at risk, or inflate budgets. They know enough about a project to spot when someone (or something) is jeopardizing the team’s ability to stay on task. A project manager can stay on top of a team’s productivity, so that even if an initial milestone is missed, he or she can adjust resources and workflow as necessary in order to meet project deadlines – saving your company embarrassment and lost wages stemming from a missed product delivery.
2. Strong Leaders Make Strong Teams
The bigger your brand grows, the more team members you will have. And these team members will be segregated into several different groups with different agendas. Managing all of them can be a challenge. A smart CMO should see the value that a project manager can provide in such scenarios. Having a project manager on hand makes the job of managing disparate teams much more straightforward. A skilled project manager can provide cohesion between teams to make sure one hand knows what the other is doing. In the face of inevitable disagreement, they can minimize tension and bring the team back to a point where they can move forward together. A good project manager knows how to get decisions made and solve problems. Left to their own devices, the team members themselves would likely focus only on their own priorities, rather than the priorities of the team or company. A project manager provides needed perspective.
3. Project Management Makes Financial Sense
A professional project manager is not an inexpensive person to have on staff, but that doesn’t mean he or she isn’t worth it. Your brand can likely estimate the savings you would enjoy by having someone in place to hold everything together. As mentioned before, avoiding the embarrassment of missed deadlines (and the damage that such missed deadlines can cause to your reputation) can be priceless. Avoiding delayed go-live dates ensures that your brand is out in the public eye and making money, rather than stagnating. And though employing a project manager can be costly, that doesn’t mean there aren’t ways of alleviating those costs. Consider hiring a contract project manager – someone to come in and provide guidance and facilitate communication for a particular project without the obligation of having them on your permanent staff. You can also outsource project management to an external professional, who can communicate with your team remotely and step in only when the situation calls for hands-on assistance. Cost-savings measures like these can bring hesitant executives on board with the idea of a project manager.
Armies Don’t Rely Just on Generals
To many, the value of a project manager may seem self-evident: project managers oversee teams and projects to ensure that delivery dates are met, quality standards are satisfied, and goals are accomplished. They do this by coordinating with individuals working on different teams in various disciplines, providing a bridge of communication that may not otherwise exist. Though a CMO may believe the role of project manager to be redundant, and CFOs may find project managers to be too expensive on paper to justify, they are in fact crucial roles within any organization. After all, what would an army be without its sergeants?
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