Creative Project Management: How to Prove the Value of Your Creative Team

July 22, 2014 Raechel Duplain

When it comes to creative project management, value is the one thing every creative team should be focused on.

Proving the value of an in-house creative team is about making sure that your writers and designers are always working on the right work. It's pulling reports and data. It's showing executives that your creative team really does add value to the company. Unfortunately, when all of your work is kept in different tools and your collaboration is out of context, finding the information you need can be a lot like feeling around in the dark for the light switch. When work and data are scattered across multiple creative project management, task management, campaign management, and resource management tools, creative teams often struggle with a lack of visibility into: marketing project management

  • Who's working on what
  • When work will be done
  • Who provided feedback and when
  • Whether jobs will be delivered on time
  • How much work the team is getting done
  • Which team members have openings and which don't

Without the right visibility into what your creative team is working on, there is a general lack of insight into how efficient your team is or how they are adding value to the company.

Research has shown that 76% of companies' number one priority is to improve the visibility and awareness of projects across the organization—and there's a good reason. Without the right context, there's no good way to know:

  • How many creative projects your team completed this month
  • The number of billable hours spent on certain tasks
  • How your creative projects create cost savings
  • How your team contributes strategic value to the organization

On the other hand, those teams that embrace the quest for improved creative project management and work visibility will find themselves able to do previously unheard-of things like guaranteeing deadlines.

Light Up The Room

Companies empowered by increased visibility into everyone's projects and work, all relevant collaboration, negotiations, and actions can better align business strategies with execution. This way, project managers can continuously plan and monitor strategic operational and tactical goals. To increase visibility into work processes now, start by doing the following:

Manage your team's work in one tool

Consolidate your creative project management, task management, resource management, collaboration, and other work management tools into as few tools as possible. This will create a process where all data is tracked and collected in one place.

Collaborate within the context of the work

It's important to collaborate about work within the context of the work being done. It is not effective to try this in email or IMs, where important information is easily lost.

When all of your project information is in one place, rolling it into your reports and dashboards is simple—making it easy to equip the right people with the right information, at the right time.

When you have more visibility into the context of the work being done, you'll be able to provide real data about the creative projects your team is working on. Doing so will demonstrate how your team is adding value through improvements to the bottom line or through increased revenue and/or reduced costs. agency-workers

Brightening Your Workday

According to a study done by MarketingProfs, 70 percent of marketers believe access to in-depth data and the ability to translate it into insights are a competitive advantage. With full visibility into all your projects, work, and processes, you'll be able to:

  • Have an easy way to create project reports and dashboards for executives
  • Know who is working on what to ensure it's the best/right work
  • Know when projects will be finished and where there are dependencies
  • Be able to track and prove how much your team has done in the last quarter or year (how many projects, how many clients, and in what categories)
  • Show how much ROI/value you've contributed
  • Track your time to show productivity or improvement

With these kinds of insights in hand, it's easy to show both clients and executives what you do all day long (and no, it's not just picking colors) and how it's positively affecting both the bottom line and strategic goals.

Although improving your in-house creative team's work and project visibility isn't always as easy as flipping a switch, it's definitely worth it. The less you have to search around for information about a project or data to put into quarterly reports, the more time you'll have to actually get work done. As a result, you'll be able to increase the value of your business as well as show your creative team how much you appreciate them.

About the Author

Raechel Duplain

Raechel is an award-winning content marketer who has particular expertise in managing B2B content marketing projects and campaigns, developing content strategies, and marrying content with design. She’s a Certified Scrum Master and a Marketing Workflow Expert who’s passionate about the Agile Marketing methodology. When she’s not working, Raechel spends her time with her husband, at the beach, or pretending like she’s going for a run.

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