Study Shows Marketers Need to Work Smarter Marketing Project Management

August 26, 2014 Raechel Duplain

What does a day in the life of a marketer look like? If your job is similar to those of the nearly 800 marketing professionals who took a recent Workfront-MarketingProfs "Day in the Life of a Marketer" survey, the average workday includes long hours, lots of interruptions, and hours spent drowning in emails—the symptoms of incomplete marketing project management.

marketing project management

During that busy workday, 82 percent of respondents said they bounce around among at least six different applications or tools open on their desktops, wasting valuable time in the process. The majority—63 percent—also said they spend upwards of three hours of their day in email, leaving precious little time to get really creative and focus on the work they love to do.

With these numbers, it's no wonder that 81 percent of respondents said they work at least eight hours in an average day. Nearly one in four of those surveyed said they work more than 10 hours a day on average. These long hours and distractions are hallmarks of shortcomings in marketing project management teams.

Some of the study's most interesting statistics:

  • 56 percent of marketers eat lunch at their desks rather than in a break room, outside, or at a local eatery.
  • Manual tasks, unexpected projects, and rework topped the list of time wasters for 40 percent of respondents.
  • 41 percent of respondents said they multitask frequently in meetings—although of that group, 43 percent said they do so reluctantly.

These findings back up Workfront's claim that marketers need to work smarter with better structure in place to unleash creativity. When most workdays stretch past eight hours, needing more time isn't the issue. Rather, marketers need to reclaim time from their busy days to be creative—and the best way to accomplish that is with better request and approval processes in place that streamline and automate a lot of busy work that adds up to being major a major time drain.

Integrated collaboration and improved visibility also help carve out more time to create quality work by making it faster and easier to work together. Instead of tracking down tasks and context, teams can get the resources they need and have insight into team members' workloads. Better coordination helps teams do more quality, creative work in the time they do put in each day.

You can check out details on these findings and more in the Day in the Life of a Marketer infographic or the newly issued press release.

About the Author

Raechel Duplain

Raechel is an award-winning content marketer who has particular expertise in managing B2B content marketing projects and campaigns, developing content strategies, and marrying content with design. She’s a Certified Scrum Master and a Marketing Workflow Expert who’s passionate about the Agile Marketing methodology. When she’s not working, Raechel spends her time with her husband, at the beach, or pretending like she’s going for a run.

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