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Why Creative Directors Aren't Creative

August 19, 2016
Who took the creative out creative directors? Most creative directors toon on their positions to have more influence over their organization's creative direction and to help their fellow creatives do their very best, portfolio-worthy work. Why, then, does it seem like creative directors have less time than ever to be creative and guide the creative work of their teams? Workfront's new 2016 State of the Creative Director Report set out to understand what is causing this phenomenon. These 8 top findings might surprise you...
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