The State of Marketing Work: Generational Differences

November 23, 2015

As if there weren’t enough tension already between Millennials and Baby Boomers, our recent State of Enterprise Work report shows a big gap between how these generations view each other vs. how they view themselves. In a survey of 617 individuals who work at large enterprises (500+ employees), we asked each generation to rank themselves and each other in 12 key areas, from “hardest workers” to “biggest roadblocks.” (Now we’re kind of wishing we had asked who would win in a cage fight, who are the best drivers, and who has the best taste in music. Maybe next year.) Wondering which generation you fit into? Find out by visiting:

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