The Future of Marketing: What to Expect in 2017 & Beyond

February 16, 2017 Marc Hans


The world of marketing is in a constant state of change. Some of today’s top trends will take root and overtake the industry, while others will fizzle out. How do you put yourself in a position to identify and embrace rising trends, so you can lead the next big disruption?

Start by tuning in as marketing experts Ann Handley, Alex Shootman, Ian Cleary and Mark Schaefer peer into their crystal balls and share their top prognostications for the coming year. In this informative webinar, they’ll cover the future of content marketing, social media, marketing technology, marketing work management, and more—helping you get ahead of the trends and prepare for your most innovative year yet.

In this on-demand webinar, we'll cover:

  • Three mega-trends in social media marketing
  • Work management hacks that can speed up your marketing processes
  • The importance of quality over quantity in content marketing
  • Ten trends in martech that will impact your strategy

About the presenters

“Mark Schaefer

Mark Schaefer

Executive Director

Schaefer Marketing Solutions

Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.


Alex Shootman

Alex Shootman



As President and CEO of Workfront, Alex drives the overall strategy, vision, and execution for the company, ensuring that Workfront is a dedicated partner in helping its customers transform the work experience. Shootman brings more than 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience leading SaaS-based companies.


“Ann Handley

Ann Handley

Chief Content Officer


Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. She speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.


“Ian Cleary

Ian Cleary



AIan Cleary is a marketing technology specialist and is founder of RazorSocial, an award winning blog. RazorSocial won the annual Social Media Examiner Blog awards for the last 4 years in a row and was featured by INC as one of the top internet marketing blogs.


Ian’s work has been featured on New York Times, INC, Forbes, Fox News, VentureBeat and he is a regular contributor to Ian is a keynote speaker at marketing events all over the world and recently spoke at MarTech, Content Marketing World and Social Media Marketing World. He was also one of 3 instructors for a content marketing course as part of Rutgers University.


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The Future of Marketing: What to Expect in 2017 & Beyond
The Future of Marketing: What to Expect in 2017 & Beyond

The world of marketing is in a constant state of change. Some of today’s top trends will take root and over...